Why a mediterranean food franchise?
Both industry and consumer research demonstrate a strong demand for Mediterranean and Middle Eastern cuisine for its taste, variety, and other potential health benefits.
As globalization continues to influence culinary trends and international foods remain one of the foodservice industry’s hottest segments.
This explains the growth of the Mediterranean restaurant franchise concept, one that provides quality dishes that entice diners from every demographic and background.
Mediterranean Food Franchises: International Influence, Convenient Dining
A Mediterranean food franchise features influences that come from all over the world including Europe, Africa, and Asia.
This global influence is reflected in a variety of diverse cuisines, such as the menu items offered at Shawarma Press, all of which can be prepared easily and quickly without sacrificing flavor or quality.
As a leading emerging brand in a multicultural community, we have introduced innovative menu items like the Tandoori Press™ and Tex-Mex Press™ Chicken Shawarmas. Such fusion options allow for the differentiation of flavors for diverse pallets.
From instant meals, to fast food, to door-to-door delivery, today’s average American consumers have grown up most of their lives expecting fast and convenient food options.
Yet while most of these options provide quick sustenance, they largely lack flavor, nutritional value, and authenticity.
This, combined with the rise in globalization, has led to a cultural shift in which Americans are actively seeking out authentic ethnic dishes as part of their regular diet, while still expecting speed and convenience.
Demand for diversity
Market research on the mediterranean restaurant franchises supports the idea that the demand for authentic ethnic cuisine is higher than ever before. Interest in ethnic fusion cuisine has seen a significant increase in recent years with 58% of consumers reporting an interest in this type of cuisine. More importantly, consumers are voting with their wallets.
The projected annual U.S. retail sales of ethnic foods is valued at approximately $12.5 billion and 82% of consumers report recently ordering ethnic flavors and cuisine when dining outside of the home. The National Restaurant Association’s most recent report found that 53% of consumers report an interest in foods that offer Mediterranean flavors, while 40% seek out restaurants that offer ethnic dips and spreads (e.g., hummus, baba ganoush, tzatziki, dukkah).
Health-Focused and Sustainability Benefits
One of the biggest appeals of a Mediterranean restaurant franchise is that many staples (such as flatbreads, roasted meat, and hummus) offer a healthier fare, without sacrificing flavor.
This type of cuisine has experienced a major growth in popularity the last several years, largely due to the cuisine’s purported health benefits, which are said to stem from a focus on plant-based foods, ethically sourced meat, and authentic ingredients and spices.
Because of their focus on vegetables, proteins, and whole grains as well as accentuating dishes with flavorful spices and fresh vegetables, these cuisines are said to be some of the healthiest in the world
At Shawarma Press, our meat is ethically sourced and our dishes are free from unnecessary preservatives. The animals used for our proteins are fed vegetarian diets and are not treated with antibiotics or growth hormones.
Research has shown that grass-fed meat typically has higher concentrations of antioxidants, vitamins, conjugated linoleic acid (CLA) and omega-3 fats, and lower concentrations of saturated fat overall. No artificial preservatives are used in preparing our dishes either.
This is important to many consumers who are worried about the excess use of hormones and other artificial additives in their food.
A Commitment to Quality and Authenticity
While some Mediterranean dishes can be premade, Shawarma Press dishes are all made from scratch and emphasize freshness as well as the use of traditional Mediterranean staples such as hummus, falafels, and salads.
Our Mediterranean food franchise menu includes a variety of wraps, appetizers, bowls, home-baked pastries, desserts, and most importantly, shawarma, a traditional cuisine consisting of chicken or beef meat cut into thin slices, stacked in a cone-like shape, and roasted on a slowly-turning vertical rotisserie or spit until ready to incorporate into wraps or bowls.
Mediterranean fast food franchises opportunities
Variety is the spice of life — and of our food!
The ability to offer a unique menu that appeals to a variety of tastes and dietary preferences creates a tremendous opportunity for potential Mediterranean food franchise owners to explore and take advantage of the emerging Middle Eastern, and Mediterranean franchises segment.
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